The world of publishing is constantly changing, and the biggest technological revolution that has changed the world of publishing is the internet. It’s changed print publishing forever, as more information is digitised and put on the internet instead. Of course, there are also technologies such as the Ipad and the Kindle that have changed publishing, as these technologies have caused a decline in physical copies of newspapers and books being purchased. There seems to be more information available to us everyday, which of course is a good thing, but at times it can cause information overload.
The internet has also introduced the world of social media sites, which has changed the way publishing is done. The emergence of Twitter, Youtube and Facebook allows anyone to publish anything they want, making all content available to anyone who has the internet. Blogging sites such as WordPress, Tumblr and Blogger have made it easier than ever for anyone to write about anything they want and for it to be read by anyone who wants to read it. These publishing sites make it very easy to provide links to other social media websites. For example, a link to a Youtube video can be put on a blog site. Publishing has never been so easy, but there are some problems associated with this ease.
Now that everyone is able to publish, how do you know if what you’re reading is true or reliable? Has the information been edited or checked to make sure it’s genuine? As more information is being published on the internet for everyone to read, there is a growing concern that not everything you read is true. There are certain things to be on the lookout for to make sure information is genuine. With a website such as Wikipedia, which is a collaborative publishing site, there are footnotes that provide links to where the information was obtained. If those links transfer you to websites that are of a credible status, then you can be sure the information on Wikipedia is reliable too. Government websites, educational institution websites and links to the author (providing the author is of credible status) of the website are all ways to be sure information is genuine. The amount of information available sometimes makes it more difficult to find the information you want. At the present time information is easy to obtain, but it takes more time to filter through all the junk that you don’t want to read, whereas before the revolution of digital publishing took place, it was the other way around.
With technology advancing, the way in which publishing is done is changing so rapidly. The internet has changed publishing, providing free information for all to read. This is causing major problems for newspaper companies (Carr and David 2010), because instead of readers buying a printed version of a newspaper, they are turning to the internet, because it pretty much has the same information and has more interactive links such as videos and comments of what other people think about a certain article. This is obviously causing newspaper companies to lose revenue and is making it difficult for these companies to maximise profits.
The New York Times is reportedly going to implement a pay wall so that once someone accesses 20 articles, you have to pay to have unlimited access to articles (Carr and David 2010). Now, I’m just not entirely sure this is going to work. People have been used to having access to free content, so why would they all of a sudden be happy to pay to get information when they could get if from another site for free? The only way this would possibly work is if the New York Times articles are somehow superior and of higher quality than its competitors. Don’t get me wrong, there will always be some people who will be willing to pay a subscription of unlimited access to articles, but I think the majority would reject this idea, especially those who read NYT online but have never subscribed. We are already paying for internet access to read these articles. So, maybe the newspaper companies could arrange a deal with broadband companies and somehow strike a deal. After all, aren’t these newspaper companies attracting people to use the internet more often?
Busfield, Steve (2010) ‘Guardian editor hits back at paywalls’, The Guardian, January 25, <http://www.guardian.co.uk/media/2010/jan/25/guardian-editor-paywalls>
Carr, David (2010) ‘Dialing in a Plan: The Times Installs a Meter on Its Future’, The New York Times, January 20, <http://mediadecoder.blogs.nytimes.com/2010/01/20/dialing-in-a-plan-the-times-installs-a- meter-on-its-future/>